Ever wondered how you’d stock up on groceries if Godzilla were to attack your city one day? Or if you’re just about to hop on your car, and you see something spine-chilling around?
Well, when Plan A fails, you’re gonna need a Plan B(ee)—get your groceries delivered to your door when the worst happens.
Since the project was to launch in Tokyo for the Japanese audience and many competitors in 2016, we got an idea of “exaggeration” but also making an adaptable idea in ways to make it people-related in the most attention-grabbing way possible, such as Godzilla destroying the cities but you still want to get your groceries or your boss hold you back at work, honestbee got your back! 😉
With the power of Facebook targeted ads, the campaign has the advantage to target a certain group of people to create unique ads.