Anak spearheaded the rebranding of Bettr Coffee. Drawing inspiration from the challenges faced by Planet Bettr, mirroring those of our own planet, this brand transformation tells the story of three imperfect yet relatable anti-heroes.

These characters persistently pursue positive change, resilient in the face of continuous setbacks, embodying the determination seen in Bettr’s journey as a B Corp company committed to fostering genuine and enduring community impact.