Love, Bonito, a Southeast Asian womenswear brand, has refreshed its identity and product strategy to better cater to Asian women. This rebrand, done in with Anak, aims to bring a sense of maturity and sophistication, making Love, Bonito the preferred choice for Asian women’s fashion.

The new logo features the initials “LB” forming a heart-shaped monogram, replacing the old text-based “Love, Bonito” logo. Additionally, the new text logo capitalizes all letters with a sleek wordmark and beveled accents, subtly nodding to the brand’s Asian roots while showcasing its contemporary take on femininity.