Unapologetic Beauty

Peranakan Museum

Industry
Museum
Year
2022
Product
Branding

My Role

Motion Designer
Part of a team of three, responsible for creating and animating assets for the Peranakan Museum’s social media. Developed a variety of 3D assets.

Anak led the rebranding effort for Singapore's Peranakan Museum. Our approach involved not only tapping into their extensive material culture but also capturing the essence of their spirit.

Rather than solely showcasing their creations, we centered the brand around the Peranakan attitude, highlighting the ingenuity that forged a realm of 'Unapologetic Beauty.' I contributed to the project by working on elements related to motion and 3D, enhancing the visual and dynamic aspects of the reimagined brand.