POSB

Pocket Stories

“Pocket Stories” is a captivating series of animations created by POSB with the aim of teaching children about money smarts in a fun and engaging way. Through a combination of storytelling and motion graphics, this educational resource aims to empower children with essential financial skills and knowledge.

Each animation in the “Pocket Stories” series follows a relatable character, taking them on a journey that explores various aspects of money management. The animations are designed to be visually appealing and captivating, featuring vibrant colors, lively characters, and fluid motion graphics that bring the stories to life.

Marketing Interactive
Campaign Asia

Industry
Finance
Year
2021
Product
Animation

My Role

Motion Designer
Conceptualised and animated all the animations.

Caleb And The Candy Factory
Alice Shares In Wonderland
Jill And The Magic Bean

Associate Creative Director: Marvin Liang
Copywriter: Samantha Young
Junior Art Director: Chesa Tan
Illustrator: 8EYEDSPUD
Motion: Fahmi Zailani, Veron Lim, Naomi Sumarno & Vanessa Ong