Tomorrow Ready

Zeekr

Industry
Automotive
 
Year
2024
 
Product
Brand Launch
My Role

Art Director
Contributed to brainstorms for launch ideas and created visual assets.
 

Motion Designer
Created all animated assets and 3D Animation for the launch of the event.

Singapore is rapidly transitioning to EVs, with many car brands choosing it as a launch hub. Given that owning a car here is a luxury, the task was to introduce innovative ideas to get Zeekr to stand out.

Tomorrow – Ready is about reimagining what it means to be a car brand, enabling all the possibilities of today and beyond. From 0-100, here’s how we’ll get the whole nation talking about ZEEKR.

Metallic, nondescript, and with implicit branding, the Tomorrow Cubes appear all around Singapore with a message that promises a glimpse of tomorrow.

A host steps out, and the event begins.

The MD speaks, sharing more details about Zeekr and the cars.

The host will then usher the audience through to the Ready Rooms, for a closer, detailed look at the Zeekr cars.

We then go to town with a comms outreach that highlights Zeekr’s features, urging Singapore to book a test drive.